A well-defined B2B customer persona enables you to build meaningful relationships. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization.     The Basics of B2B Buyer Profiles A B2B customer persona is a semi-fictiona

Creating a B2B customer persona is critical to developing a successful marketing and sales strategy. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization.     What Is a B2B Customer Persona? It includes information

From accounting and IT to marketing and HR, business services help reduce costs across all sectors. Understanding the types and value of business services can position your company for success.     The Role of Services in Business Operations They are usually non-tangible a